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Thursday, March 22, 2007

Bum Rush

I just posted this on Digg under the BRTC item


Black Lab are NOT signed to a label. They used to be and had a huge fight with the labels to get their music back. it is for that reason that Black Lab were chosen.

The point in using a large, mainstream, music delivery channel (iTunes) was to maximise the chance of getting notice. iTunes may have DRM embedded in its very soul (and I think it sucks they can't let CC or freeware tracks through without adding it) but iTunes reports to the "charts" so it's important to take advantage of that fact. If we can get enough people to buy or gift the track to someone else then it'll chart and send a message to BigMedia about how podcasting and podcasters can move the market.

BRTC is all about podcasting and getting BigMedia to sit up and take notice of the power of podcasting. It's not necessarily about "sticking it to the man" although that would be nice.
Black Lab are giving half their income to the charitable cause behind this. I think that's commendable. They didn't have to.

I fully support BRTC and will be buying the track as soon as I get home this evening. The people behind this are honest decent hardworking people. There is no hidden agenda here. There is no scam.

At the end of the day if you don't agree with it don't do it. Nobody is forcing you.

Paul Parkinson
Editor, Podcast User Magazine

I'll probably get tons of flak for it but it needed to be summarised.

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